There's still two days of IceBike to go, but if you're likely to miss out Madison and Sportline's house show, swing by BikeBiz's gallery for a sample of some of the goods you're missing.
We'll be posting a more in depth write up in the coming days, but in the meantime highlights that you don't want to miss include:
Thule had perhaps the largest stand among the parts and accessories brands and for good reason, with numerous introductions to its luggage catalogue, including a GoPro specific line, as well as two new strollers and an ingenious new racking addition.
Finish Line are tackling some of the more niggly areas of keeping your gear fresh, introducing a pedal/cleat coating that won't attract dirt and grit. Mechanics rejoice, Chill Zone is a new spray that'll freeze seized parts down to minus 50 degrees, which will create micro fractures in corroded parts, allowing you to then free them up. There's also a new E-shift spray that'll keep your electronic components moisture free.
Perhaps the most photographed bike at the show was the now available titanium disc clad Equilibrium from Genesis, retailing at £2,899.
With the pro peleton gradually coming round to the idea of allowing cameras to be usedduring races K-Edge has produced a two-in-one aluminium GoPro and Garmin mount.
There's plenty more to see too, so click here for our gallery.