It's less than a month until Madison's iceBike* show gets started, running from Tuesday February 21st to Thursday 23rd.
We've got more on what you can expect to see at the show in February's BikeBiz (arriving in bike shops w/c Feb 6th) but in the meantime, we've got a small selection of the vast amount of product set to appear.
Cervelo's 2012 line-up will feature, giving dealers chance to get fully clued up on the new, coveted Cervelo P5, while the Saracen range includes highlights like the eagerly awaited Ariel 160 designed with increasingly popular enduro events in mind. Meanwhile Genesis' 2012 range will also be on show, including the Fortitude 29er which comes in three different models.
On the P&A side, iceBike* will showcase Garmin's Vector Pedals, providing dealers with their first chance to try them out for themeselves. GoPro's HD Hero 2 will be on display along with its accessories range, while iceBike* will be the only chance to see the complete Park Tool range at a UK show. Bell's complete 2012 range (including the Javelin TT helmet) will line-up alongside Giro's complete 2012 line-up including gloves, mitts, shoes and helmets – including the All-Mountain helmet.
Madison's own clothing brand will feature with the new Winter Lycra, while Pearl Izumi's 2012 range at the show will include a preview of brand new Kissaki shoe (with Gait analysis on offer from Mar systems).
And aside from new product, Madison will have free food, drink (yes, including beer!) and entertainment every day at iceBike*.