iceBike* 2013: Finish Line, GoPole, Profile Design and Saracen

The latest batch of previews for Madison's house show in March
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Madison has revealed more details of what to expect at its iceBike* show, taking place at March 5th to 7th in Milton Keynes.

*Missed the last updates? You can find them in the latest edition of BikeBiz magazine (pages six, 16 and 17) and here (for GoPro, women's Giro range, Garmin Edge 810 and Genesis) and here (for Mule Bar, Chariot, Genesis Equlibrium 853 and Thule).

iceBike* 2013 will see new products galore from maintenance specialist Finish Line, including the new Max Suspension Spray for breaking in new forks and smoothing out old ones, even those that have coated stanchions. The spray promises to keep suspension in race-ready condition, helping to protect rubber gaskets and o-rings. Also up from Finish Line is the Chill Zone, which freezes and releases seized parts, making the days of stripping threads in frustration, cutting seized seat posts and using a hammer to persuade stuck pedals, a thing of the past, we're told. It works by freezing and contracting metal with a quick-freeze refrigerant. Penetrating oils then loosen the part. It can rescue seized and rusted seat posts, crank bolts, derailleur spring, chains, stems, and more.

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Other new lines from Finish Line include the Super Bike Wash Concentrate and 1 Litre Refills . The new 16oz concentrate will make four litres of Super Bike Wash and the new one litre refill allows customers to re-use their old sprayers. This reduces waste and significantly lowers cost. Demos will be on hand at iceBike*.

Also appearing at the show is GoPole – a firm that create mounts and accessories for action sport camera brand GoPro. From attachable arms to handheld grips, all GoPole products are designed for and are 100 per cent compatible with GoPro (including the new Hero3). All the key products will be on hand at iceBike* 2013.

This year, Profile Design is celebrating 25 years of producing components for triathletes around the globe. After introducing its first aerobar to the market in 1988, Profile Design has continued to evolve and fine tune the details for better handling, improved aerodynamics and increased adjustability in triathlon and time trial specific components. The firm offers products for every level of competition, from carbon fibre aerobars used by Ironman World Champions, to entry-level aluminum components. That line-up includes aerobars, hydration, wetsuits and wheels. The athlete tested range includes an advanced and highly adjustable bar system – the Aeria fully integrated carbon aerobar. Designed for aerodynamics, adjustability and better handling the aerobars have the overall aim to tune comfort and improve performance, with a short reach and zero drop for better control and positioning to address issues that arise from the trend towards shorter head tubes.

iceBike* will of course also being the latest from Saracen the Hack line-up. Madison explains: "The Hack was originally built as a cyclo-cross bike but its personality went so much further than a wet and windy field on a cold Sunday morning. What is the definition of hack? To us it was everything from commuting, fast trail riding and cross racing. Drop bars, fat tyres and a playful disposition. You can do with it what you please as long as you have an ass load of fun."

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Bike dealers can register for iceBike here.

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