iceBike* 2013: Mule Bar, Chariot, Genesis Equlibrium 853 and Thule - BikeBiz

iceBike* 2013: Mule Bar, Chariot, Genesis Equlibrium 853 and Thule

More hints from the mammoth distributor on what to expect at the Madison house show in March
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Following its last update, Madison has passed on some more details of what to expect at its iceBike* show, taking place at March 5th to 7th.

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Nutrition brand Mule Bar is one of the latest additions to the Madison portfolio. Featuring a natural mixture of ingredients and picked for their broad spectrum of energy providing sugars and fats makes for the perfect product, the wide range includes seven different flavoured energy bars (including Jimmy’s Chocolate Orange and Liquorice Allsports), three different flavoured Gels and two different flavoured protein recovery bars.

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With over 20 years of experience, Chariot is an established child transportation system with a range of multifunctional child carriers. Flexibility is key to the range, with carriers that can be used for strolling, jogging, cycling, hiking or cross country skiing. In terms of all-important safety, Chariot meets or exceed industry standards with years of internal and external field testing and built with aluminium roll cages, enclosed cockpit and five point child safety harnesses. Finally, comfort and convenience are taken care of by adjustable handlebars, temperature controlled cockpits, extra padding and plenty of other details.

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From Genesis comes the much talked about Equilibrium in Reynolds 853 Steel. iceBike* will be a first chance to order one of these limited edition frame sets and in a unique colour way (not guild colours as pictured). The fork has been changed from the standard carbon to the raked 853 steel version.

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Finally for this update, the new Thule EnRoute Daypack range will be at the trade show. This outdoor inspired laptop daypack range is pitched at outdoor enthusiasts, students and the urban commuter, with overflowing amounts of pockets and compartments to store and protect daily gear, including laptops and tablets. Thule backs up its products with a 25-year warranty on each bag.

Bike dealers can register for iceBike here.

We've also got a look ahead to iceBike* 2013 in our forthcoming February issue of BikeBiz, out in a few days time.

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