iceBike* is back next month, showcasing new product and tech from the likes of Shimano, GoPro, Garmin and Lazer.
Taking place at the Madison Distribution Centre from the February 25th-27th (press day 27th), iceBike* is now in its eighth year and once again will be housed in the specially constructed two-storey expo marquee and Madison's in-house show rooms.
Shimano's offering for iceBike* will include the new R785 hydraulic disc brake system and the popular Di2 platform, as well as its latest footwear offerings, including the top-of-the-line XC90.
GoPro will exhibit its HERO3+ Black Edition, which is 20 per cent smaller and lighter than its best-selling predecessor. This new offering delivers improved image quality with powerful new features geared for versatility and convenience.
Meanwhile Garmin's freshly announced vívofit will appear too. It is pitched as the only fitness band that greets you with a personalised daily goal, tracks your progress and reminds you when it’s time to move.
Lazer will be making its iceBike* debut this year and the full range of Lazer helmets and eyewear will be on display. Latest offerings include the new Z1 helmet.
Dealers can pre-registering for iceBike* 2014 at www.icebike.co.uk