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iceBike* 2015 preview: Shimano, Madison Saddles & Science in Sport - BikeBiz

iceBike* 2015 preview: Shimano, Madison Saddles & Science in Sport

It all kicks off next week at the new venue in Milton Keynes
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Next week sees iceBike* 2015 take place at Arena: MK, running February 24th to 26th. Here are a few more tasters of what to expect...

Appearing at this year's show will be the Shimano STePS system, sporting a large capacity lithium-ion battery pack and an intelligent power management system. Attendees will be able to test it and see in detail the new compact and lightweight E-Bike groupset that promises to improve rider control in all conditions and make bikes easier to handle by a wider range of riders.

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A broader range of models, new packaging and new branding will all be evident on the Madison Saddles booth at iceBike* 2015. Those featured will include the range-topping Road Race Carbon, with a 100% UD carbon fibre base and rails; it weighs just 120 grams, ideal for light custom builds.



For the mountain bikers, there is now more choice than ever before. Appealing to trail riders, the new Addict features a shape similar to the best-selling Flux but with added waterproof cover with Kevlar corners, light foam padding and hollow CrN-Ti rails to produce a super tough, yet lightweight performance MTB perch.

The updated range shares the same branding as the ever expanding Madison Clothing line, so the two will complement each other in store.

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Endurance nutrition specialist Science in Sport will be displaying a wide range of endurance nutrition products to sample including, Raspberry Go electrolyte, Virtually No-Cal Lemon Go Hydro and the NEW Rego 2015 range in all flavours.

Dealers will also have chance to get a special Science in Sport gift; the first 6 retailers to take advantage of the 27% off promotion (each day) will get a personalised, signed, Chris Hoy framed photo for free. Miss the offer? You can also enter to win a ride for two in the Madison Genesis team car at a race this coming season!

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Be one of the first to the Respro stand at this year’s show and collect a free promo pack that includes the brand new All Terrain Ultralight mask, a set of ankle bands and all the latest newsletters and sales points from Respro. The new mask (RRP £50) will be launching at iceBike* 2015 and is well suited to the summer months. The material used for the Ultralight™ mask allows for 4-way stretch and is air-permeable - allowing the face to breathe more easily in hot, humid conditions.

If you missed them, we've a number of iceBike* previews on the new products to expect there. Including Shimano, Garmin, Park Tool & Lazer, Compressport, Bliss, Continental and Shimano again, (Lazer, Elite, LifeBEAM & Ogio) or a look at the seminars.

Get registered for iceBike* at the official site.

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