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iceBike* 2015 to be held at MK Dons Stadium, Milton Keynes - BikeBiz

iceBike* 2015 to be held at MK Dons Stadium, Milton Keynes

Madison and Sportline's house show to be held at new location for first time in eight years
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Madison and Sportline have announced a new location for iceBike* 2015 – Arena:MK Dons Stadium, Milton Keynes from 24th – 26th February, 2015.

With attendance hitting an all-time high in 2014 and with the expectation of continued growth for 2015, a venue refresh was needed, the firm said. For the first time in its eight year history the exclusive show will take place away from Madison’s Distribution Centre and will be hosted by both Madison and Sportline.

The new venue means there will be more products on display, more free parking directly outside the show and improved accommodation. With everything under one roof and easily accessible iceBike* 2015 is set to offer the best experience to visitors in its history. Registering now ensures visitors make the most of the new and improved format.

Dominic Langan, CEO at Madison said: “Over the past eight years, iceBike* has grown year-on-year, hitting record breaking figures in 2014. Our goal is to continue to grow our exclusive trade event and having a new venue demonstrates our ambition. We can’t wait to see everybody there and we urge you to sign up now to get all the inside information leading up to the event.”

As well a fresh new look and venue, all the latest products will be on show. There will also be workshops to learn about the brands, merchandising and information on how best to make use of Madison and Sportline’s award winning operation.

By pre-registering for iceBike* 2015 you will receive regular email updates about the show, including information on what you can expect to see. Dealers can sign up now, here.

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