Madison has confirmed its schedule of seminars and presenters for this year’s iceBike*.

Every year, iceBike* seminars host a selection of experts from a wide-range of organisations.

E-bikes is one of the fastest-growing categories in cycling and international account manager at Shimano Europe, Boy Oudenampsen will be discussing the market and how Shimano STEPS is changing the game. Tim Kelley from K-Edge is coming over from the United States to talk about the latest from the brand. West Midlands Police will be talking about its #ClosePass initiative in which the force used Cycliq cameras in efforts to make roads safer for cyclists.

With so many changes and updates at Madison, a special focus will be introduced on what the business offers to help its retailers, including a Q&A session with CEO Dominic Langan and the senior management team. An update on the newly expanded Professional Retailer Programme and the Freewheel initiative will be held each day as well as a talk on e-commerce best practice from new e-commerce manager Martin Gurney.

There is plenty more including retail expert Mark O’Dolan, a talk from the Madison Demonstrators and the Madison Genesis Team launch on Thursday. A full run-down of each day is below:

Screen Shot 2018-02-01 at 10.10.18
Screen Shot 2018-02-01 at 10.10.23
Screen Shot 2018-02-01 at 10.10.26

iceBike* takes place in Milton Keynes on 20 until 22 February. Dealers can register now at

Featured Jobs


Customer Services Support I Burgess Hill, Sussex I Competitive Salary Plus Commission I Date Published Tuesday 20th November 2018


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Tuesday 11th December 2018