North American trade show Interbike has revealed the addition of a new series of educational talks at which key retailers will share their experiences on specific topics relevant to all IBD’s today.
These ‘Retail by Retailers’ sessions will be presented in either a one-on-one interview or panel discussion format, and will take place during the Interbike Expo on the 18 to the 20 of September 2018.
The ‘Retail by Retailers’ discussions were designed based on feedback from the Interbike Retail Advisory Board and in partnership with The Mann Group and the National Bicycle Dealers Association. The objective was to highlight important topics impacting IBD’s today and to learn from other retailers who are having success in those areas.
Early confirmed sessions include:
‘Successfully Integrating Mobile Bike Repair into Your Shop’
‘Hiring and Retaining Mechanics That are Invested in Your Business’
‘Service Writing: Elevating the Level of Contact Between Service Employees & Customers’
‘Magic Numbers: How to Use Metrics to Benchmark Your Business’
“No matter what industry you’re in, education in the form of peer-to-peer advice, support and perspective can be the some of the most effective ways to learn and overcome challenges,” said Justin Gottlieb, interim show director for Interbike. “We’re excited to have this esteemed group of retailers contributing their time to this new track, and hope to have packed rooms for each session.”
Another session under the ‘Retail by Retailers’ education track will be the Interbike Innovation Awards retailer presentations. Moderated by Brandee Lepak, board chair, NBDA, and Megan Tompkins, publisher, Bicycle Retailer and Industry News, this session will feature short presentations by the winning independent bicycle retailers that have implemented innovative ideas and strategies to their businesses with positive results over the past 12 months.
“Learning from professional speakers can certainly be helpful to all retailers, but there’s nothing like hearing from those that truly speak our language,” said Brandee Lepak, board chair of the NBDA and co-owner of Global Bikes in Arizona. “I know these topics are on the minds of many IBD’s today, and my staff will be attending each one of them.”
All educational sessions at Interbike are offered at no charge to registered attendees.