I-ride has announced a trade-exclusive tour of a selection of UK velodromes where dealers and press will be able to preview 2015 goods.
Starting at London's Lee Valley Velopark on July 29th, the tour will also take in the home of British Cycling, Manchester Velodrome, on July 31st, before heading south to Wales and the Wales National Velodrome in Newport on August 5th.
According to i-ride, there will be 'huge dealer incentives' on 2015 pre orders for those dealers who attend, as well as some world exclusive product launches of 2015 product.
I-ride's marketing man Josh Ibbet told BikeBiz: "The aim of the Tour is to give the opportunity for dealers to preview the 2015 product ranges without having to travel too far. By having three shows we aim to make it as easy as possible for our whole dealer network to be able to attend. There will be representatives from the major brands at all the shows to answer any product related questions as well as our sales team."
The events will open between 9am and 4pm with refreshments served throughout the day and a buffet lunch served between 12 and 2.30pm.
All dealers are welcome; please confirm your attendance via your local sales executive, by phone or via the I-Ride.co.uk website.