BIKE have announced that Kevin Burton is the latest member to join the BIKE team as their Sales Manager.
Following BIKE’s UK launch in December 2015, the BIKE team have been continually expanding.
As a professional sales manager with 20 years’ experience under his belt, Burton has a wealth of industry knowledge having had hands on involvement with businesses such as Madison, Koga, Endura and Sports Marketing Surveys Inc.
Kevin Burton commented: "I'm so pleased to be working at BIKE UK. We have a fantastic opportunity to become the place for cycling to be viewed in the UK and this especially comes at such an exciting time for the bike industry. With the success of London 2012 as a driving force for the rise in popularity of cycling I can see an enormous appreciation for the sport, and I can't wait to get started at BIKE.
"I'm really fortunate to be working with such a great team from the channel's beginnings, and am looking forward to the challenge ahead."
Filippo Mori Ubaldini, BIKE’s Founder and CEO, said: “Kevin is a terrific addition to the business and I’m really pleased to have him as part of the BIKE team. His vast experience and enthusiasm will help as we expand our presence in the growing UK cycling market.”