Kryptonite creates Messenger Collection after listening to messengers

Bike messengers brainstorm lock ideas – Kryptonite creates security range “for messengers by messengers.”
Author:
Publish date:
1-krymessenger.jpeg

Kryptonite’s new Messenger Collection has been inspired by a hands-on focus group sessions with New York City messengers, including Kevin “Squid’ Bolger, a Kryptonite brand ambassador and bike messenger for over twenty years. The security brand has published teaser videos showing the messenger focus groups in action. The messengers – who put their existing security products through 20-40 lock/unlock cycles each day – were given art materials and other props in order to fire their imaginations. Kryptonite product managers and industrial designers then took 30+ ideas to the drawing stage before creating mock-ups and then the final products.

_


Daryl Slater, Kryptonite’s Customer Experience Manager, said: “I’ve have had the privilege of hanging with some great messengers for the last 8 months, and what a privilege. To see how they earn their paycheck each week firsthand, and to see how they have a passion for being on their bike all day, and for seeing how we protect what is their economic livelihood has been exciting.”

The new collection highlights the core needs of a messenger: fit and versatility with lots urban infrastructure to fit locks around; durability; and simplicity, creating a one-lock solution.

_

The collection will be unveiled at Eurobike at the end of the month and at Interbike.

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019