PxPixel
Le coq sportif teams up with London Bike Show and The Telegraph - BikeBiz

Le coq sportif teams up with London Bike Show and The Telegraph

Heavyweight marketing campaign rolls into action for the February show
Author:
Publish date:
1-screen-shot-2013-07-31-at-10.48.54.png

The Telegraph and The London Bike Show are offering four limited edition Tour de France leader jerseys as prizes, courtesy of le coq sportif.

It is part of what the show organisers are calling a heavyweight marketing campaign, including coverage and support through The Telegraph, to back the show. The competition is being promoted at www.Telegraph.co.uk and in The Daily Telegraph and The Sunday Telegraph.

The 2013 event attracted over 38,000 visitors and organisers are expecting to see an increase in 2014.

Keith Perry, Managing Director of Sport at The Telegraph commented: "The Telegraph are committed to making the 2014 London Bike Show better than ever and will be supporting the event with substantial advertising and editorial resource. We already offer excellent cycling coverage online and in-print and we will continue to extensively support cycling as it continues to grow within the UK."

Earlier this year the Telegraph Media Group acquired a majority stake in London Bike Show organisers VOS Media. The firm recently revealed the launch of the London Triathlon Plus Show to run alongside the show.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018