The London Bike Show, debuting in Janaury next year at the ExCeL Centre, has been promoting the new event at London Ski Show.
Organiser Vos Media ran a competition at the Ski Show, attracting over 3,000 entries. All entrants received a free ticket to the Bike Show as well as the chance to win one of five Saracen Urban Clevermike and Genesis All City Creative Bikes.
“We were delighted with the response to our promotion at the London Ski Show," said Geraldine Reeve, Vos Media show manager. "We know that there is a good cross-over between the audiences for both events and our promotion here confirms this.
"We are also working closely with our other events – The Outdoors Show and Vitality Show – which both attract active, urban professionals, as well as rolling out an extensive promotional campaign from November until the show.”
The full list of brands now confirmed for the show include:
Genesis, Ridgeback, Shimano, Saracen, Cervelo, Pearl Izumi, Madison Clothing, Ecommencal, Brompton Cycles, Eurobike, USE, Bike Breaks, Juice Lubes, Singular Cycles, Skoda, Action Medical Research, Zipvit, Mule Bar, Polaris Apparel, Modern Times and Peak Leaders.
In addition, Surf Sales will be bringing Dakine, Transition, Pronghorn and Pont 65degrees to the show. Chocolate will showcase Primo Rolf Wheels and Kurt Trainers, Axel will bring Titus, Industry9, New Ultimate, King Cage and ESI grips Bromley Bike Co. Finally, Evolution Sales will appear with Yeti, Chris King and Cielo.
There's more on the show at the BikeBiz Events page.