Marin is to debut its 2013 bike line at the London Bike Show, which begins on the 17th this month.
With a new CEO, Matt Van Enkevort (formerly MD for FSA in the US), at the helm, the fresh investment in Marin is beginning to show. Investment has also been made in marketing and supporting Marin's relationship with UK distributor ATB Sales. There is also a new dedicated UK brand manager.
New for 2013, the Speed Commuter line and Endurance Road bikes join revitalised Dual Sport Hybrid 29er Hardtails. Every bike in the 2013 line delivers contemporary design and come built around a custom-butted or T3 carbon frame.
If you've yet to book a trade pass to the London Bike Show, click here.Marin will be found on stand LB824 and ATB are promising the brand won't feature on no mail order sites, limited distribution, substantial stockholding and exemplary after-sales service.
Ross Patterson, ATB sales and marketing director said: "We have been listening to our dealers and customers alike and are confident that our products cater for today’s demanding consumer. However, we are acutely aware that it doesn’t stop there – our offer has to be relevant, attractive and make perfect commercial sense to our retail partners too. Decent margins and terms are a must - sensible stock-in requirements too."