The VP of the NPD Group will present an in-depth talk on industry trends and customer insights

Matt Powell, vice president and senior industry advisor, sports for The NPD Group, will present the latest retail and consumer shopping trends in the cycling industry to attendees at this year’s Interbike in September.

Powell will provide Interbike attendees with an in-depth understanding of current market trends and dynamics, the social forces that are driving those trends and the “knowledge of who is walking into retail stores today and what is driving them there.”

“Matt presented a similar session for attendees at one of our sister shows earlier this year, and the room was jam-packed,” said Justin Gottlieb, interim show director for Interbike. “When you combine the powerful trends information that Powell will share, with a session from one of the leading retail industry futurists, these back-to-back presentations alone will give retailers some incredible information to digest and act upon.”

Powell’s session, ‘Shopping Trends of the Cycling Consumer’ will take place at the Interbike Expo on Wednesday, 19th September at 8.00.

“Retail is going through seismic changes, and much of that change is being driven by generational forces,” said Powell, “It is critical that brands and retailers understand these forces and how they are changing the game. This will be a session Interbike attendees won’t want to miss.”

More information on this session, including the entire education schedule to-date can be found on the Interbike website. 

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