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Maxxis appoints Nikki McCluney as marketing manager - BikeBiz

Maxxis appoints Nikki McCluney as marketing manager

Maxxis, has announced the appointment of its new marketing manager Nikki McCluney.
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Maxxis, has announced the appointment of its new marketing manager Nikki McCluney.

With over twenty years’ senior level marketing experience, McCluney will be working closely with brand manager Stephen Robinson on raising awareness for the Maxxis tyre ranges ­– including bicycle categories across BMX, road, MTB and cyclocross.

Commenting on McCluney’s appointment to the helm of the European marketing team at Maxxis, managing director Derek McMartin said: “In a competitive market, a coherent and effective marketing strategy has always been crucial to survival, so we’ve never been shy to invest in taking our message out to dealers and consumers alike. The Maxxis brand has gained significant momentum in recent years, with a steady growth in market share across each and every segment of the market that we operate within.

“Nikki’s appointment represents a significant milestone for the business. We’re not content to stagnate. We have ambitious growth plans, particularly in the road cycling sector, and I’m confident that Nikki’s experience and thirst for delivering results will support us to take Maxxis to the next level.”

McCluney will spend her first few months in role immersing herself in the brand and its entire offering, analysing the existing strategy and identifying opportunities for Maxxis to obtain greater presence and dominance via traditional and digital marketing channels. Her leadership and team management skills will also be put to good use, with direct line management and responsibility for a team of graphic designers, marketing and communications, digital, sponsorship and events executives.

Outlining her plans for the coming months, McCluney said: “This is an incredibly exciting time to be joining Maxxis, especially when it comes to the bicycle side of the business, which is going through such a transformational phase. I plan to hit the ground running and harness the brand’s unrivalled reputation in the MTB sector to continue to grow Maxxis’ dominance across other key cycling disciplines.”

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