Muc-Off's 2011 line-up, which debuted at Eurobike earlier this month, includes new lubes and a fresh range aimed at the commuter/urban market.
The C2 Ceramic is an ultra advanced lube, pitched as offering unrivalled performance and friction reduction. The Silicon Shine buffs up metal, rubber, carbon fibre and plastic parts while smelling of Cherry Pop. It contains silicon technology that repels water and dries completely, leaving a protective, non-sticky and ultra shiny layer.
Other additions include the Drivechain cleaning kit - a more comprehensive version of the Chain Doc. Finally, the Muc-Off Urban line is a range pitched at the commuter and urban rider, consisiting of a Bike Cleaner, Bike Protectant, Chain Lube and even a Dry Shower.
Muc-Off MD said: “We had a great reaction to all of our new lines, especially the lubes. Eurobike is extremely important to Muc-Off from a global perspective and our export business continues to grow rapidly.
“2010 has been a great year for us here at Muc-Off, but of course you cannot stand still in today’s market and we are always looking to evolve and take our products to the next level both in terms of performance and innovation.
"Being the market leader in the UK does not mean we rest on our laurels, and the global market is still a big and exciting challenge for us. We develop new additions to our range and are constantly re-evaluating every single existing product and if it can be enhanced or improved in any way we will do so with no expense spared in R&D or testing.
"The products are all tested by our team of in house riders, professional teams and product developers at Muc-Off. Our ‘pink is green’ program means we make a constant effort to keep improving our products to be as earth friendly as possible."