BikeBiz Bicycle and cycling retail news
Wiggle has announced a number of changes to its senior marketing team, including the arrival of a former Amazon director and brand consultant for Elemis and FatFace.
Harvey Bennett, currently Amazon’s Director of UK Health & Beauty, will join Wiggle in a new role as Chief Marketing and Sales Officer later this year. He will be responsible for continuing to build the Wiggle brand across the Group and also for Wiggle’s digital ‘shop-window’ and delivery of day-to-day growth in its key UK and European markets. Bennett will join Wiggle on 7th September 2015. Prior to his role at Amazon, Bennett was Head of Multichannel and Marketing Planning at Homebase.
Adam Ryan, previously Wiggle’s Head of Brand has been promoted to Head of Group Sales & Events, reporting to Harvey Bennett. Ryan is responsible for UK and European country development as well as the delivery and continued expansion of Wiggle’s hectic event portfolio.
Jo Taylor, previously a brand consultant with Liz Earle, Elemis and also FatFace joins Wiggle as Brand Marketing Manager reporting to Bennett, responsible for global brand development and marketing activation.
Former USA Olympic cyclist, Derek Bouchard-Hall, currently Wiggle’s Director of International Sales & Group will be leaving on June 12th to take up his dream job as CEO of USA Cycling.
Rachel Moffatt, Wiggle’s current Interim Marketing Director, has led these changes. Appointed in April 2014, Moffatt was tasked with a full review of the company’s marketing. She has overseen the introduction of a successful new brand identity and communications strategy as well as increasing marketing investment and strengthening the internal marketing team.
Stefan Barden, Wiggle CEO, said: "Over the past 18 months we have taken No.1 position in the UK cycling and tri-sports market, and continue to add customers at record levels. With her remit complete, Rachel will be moving on after a handover to Harvey. Similarly Derek will leave us for the USA and remain a valuable contact. We wish them both the best of luck.
"Adam and Jo, under Harvey’s leadership, will continue to drive our business forward to new levels, and we welcome them all to their new roles.”
