Cornwall-based road and MTB product distributor Silverfish UK has appointed Vince Pawley to the role of National Sales Manager.
Pawley joins the Silverfish team with a background of more than fifteen years in senior sales positions across the action sports and outdoor sectors and is tasked with developing UK and Germany sales for the company.
The past year has seen the Saltash-based company expand operations as well as the number of brands they distribute. It now represents Yeti in Germany having done so in the UK for some time. Silverfish UK distributes a wide selection of products from over twenty brands including such names as Easton, Yeti, Mondraker, Race Face, Evoc and Spiuk amongst others.
Vince Pawley’s appointment is the latest sign of the company’s direction and ambition, the firm said, and he joins a national sales team of Territory Managers who will report in to him.
Pawley said: “Silverfish is a fantastic business that is run with real passion and team spirit. I am really looking forward to working with everyone here and to bring my experience in pushing forward the business to the next level.”