A new cycle trade show will arrive next summer, offering a low cost opportunity for the industry to meet with retailers, whilst providing a comprehensive, free seminar programme for IBDs.
Organised by Lyme Media & Events, Cycle Trade Expo will be held at the Ricoh Arena in Coventry on Sunday June 19th and Monday June 20th 2011. Alongside UK manufacturers and distributors, the event will play host to a number of Chinese and Taiwanese manufacturers and a host of other international businesses actively seeking UK representation.
Lyme Media has designed the event to be accessible for all companies, large and small. Stands will be shell-scheme only, with four size options, offering a level playing field to all exhibitors.
Cycle Trade Expo will also boast a comprehensive seminar programme for retailers, covering topics such as merchandising, product development and store design.
"The Lyme Media team boasts over 13 years of experience in delivering successful manufacturing, trade exhibitions in locations across Europe," explained marketing manager Adam Ginty.
"We believe that Cycle Trade Expo can do this for the cycle industry. It has the capacity and structure to advance the UK's cycle trade and fill the gap for a national, trade-only exhibition designed around driving the industry forward and generating direct commercial results for both exhibitors and visitors alike."