Frome-based Nick Larsen has become the global head of parts and accessories for Cycling Sports Group of Wilton, Connecticut, a promotion from his previous role as creative director of P&A. He will be in charge of product design and development and will also oversee distribution and sales.
Larsen was the driving force behind Charge Bikes, which celebrates its tenth year in 2016. More recently he and his UK team created the Fabric parts and accessories brand.
Russell Merry, senior vice president and general manager at Cycling Sports Group North America and the United Kingdom, said: “Nick and his team have a proven track record of creating innovative and class leading product, and I am looking forward to seeing our P&A range expand and improve."
Larsen has assumed Merry’s previous responsibilities in P&A.
“We have an incredible facility here in Frome, and we have built a hugely talented design and product team that has already created industry leading products," said Larsen.