Jordan Sanders joins the Oxford Products marketing team as marketing executive, cycle. Sanders will be the person delivering all cycle communications.
The new hire is a recent law graduate from Reading University and has been working as a freelance cycling copywriter during and after his degree.
Sanders’ main focus will be to quickly build Oxford’s online cycle presence to include its third-party brands such as Taya, Across and the new Mint cleaning range. Social media posts, story writing, publishing press releases in addition to managing the company’s attendance at trade and retail shows, will all fall under his remit.
Sanders is based in South Oxfordshire and outside of cycling is a very keen sports fan, being an Oxford United season ticket holder and part owner of a Cheltenham Festival-bound racehorse.
''I am very much looking forward to pushing the Oxford brand out to the cycle world. Our product range is going from strength to strength and the variety of products already available is impressive. It’s everyone’s dream to be able to combine their passion with their job, and that’s precisely what I have at Oxford. I look forward to playing my part in the growth of the brand,” he commented.