Steven Bell has been appointed general manager and MD designate at Pashley, He has taken on the day to day running of the business. Adrian Williams remains as CEO and MD of Pashley.
Bell was formerly MD of Falcon Cycles, part of the Tandem Group plc.
On his linkedin page, Bell said he was "very happy" to be joining Pashley.
Williams said: "Steven joins us at an important stage in the development of our business. 2014 will see further investment in people, product and facilities, so that we can cope with increasing demand for our British-made, hand-built bicycles."