The third annual staging of PressCamp has kicked off in America, with 28 writers being accommodated in the world-famous Stein Eriksen lodge in the Deer Valley resort, 40 minutes from Salt Lake City in Utah.
Across the way 26 brands have set up shop in condos, ready to meet and greet the writers, all of whom are guaranteed plenty of facetime, something they don't always get at trade shows.
Writers signed up for 40 minute slots with brands at dinner tonight.
As well as editors and journalists from leading magazines and blogs (and a podcast) there are writers from non-endemic titles such as Outside, Wired and Popular Science.
BikeBiz will be covering the event over the next three days.
Lance Camisasca, founder of Lifeboat Events, which runs PressCamp, said:
"PressCamp makes it possible for manufacturers have the best opportunity to receive the editorial support that key brands deserve."
PIC: (left) Chris Zigmont, partner in Lifeboat Events, and Lifeboat's Lance Camisasca, founder and president of the company which owns and organizes PressCamp, and the far bigger DealerCamp that takes place next month lower down the resort.