Primal partners with NRG4 on custom Limar helmet programme - BikeBiz

Primal partners with NRG4 on custom Limar helmet programme

“We are always looking for innovative ideas to ensure our riders are kitted out head to toe in the best kit"
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Primal Europe has partnered with NRG4 Cycling to offer a custom cycling Limar helmet programme for clubs and teams across Europe.

Primal Europe’s director James Smith said: “We are always looking for innovative ideas to ensure our riders are kitted out head to toe in the best kit. We could not think of a better partner than Limar to do this.”

“Clubs and teams with Primal Europe can contact us to get ahead of the programme before general release. The custom helmet programme will give the opportunity to brand their Limar helmets with their logos and marks.”

NRG4’s Andrew Perry added: ‘We’re very pleased to convert the good relationship that we’ve had with Primal Europe for years in this new partnership which offers benefits to both existing Limar customers as well as Primal Europe ones.”

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