Following a successful of 2014's Events Programme, Raleigh has appointed James Shaw as a full time events manager.
Shaw will be tasked with running demo events and product expos with cycle dealers around the UK.
Shaw said: "I have been on the race scene for many years, racing 'cross and MTB as a junior and working my way through the ranks.
"After working in design consultancy for a number of years I felt that the time was right to step into the industry full time.
"My design experience will allow me to present a professional and exciting approach at Raleigh events.
"On the other hand my bike and sales knowledge and love of cycling will allow me to be a useful addition to dealer's local marketing efforts.
Raleigh marketing manager Ben Hillsdon added: "James has hit the ground running and has already introduced himself to a number Raleigh customers and consumers.
"We're looking forward to seeing he puts his stamp on our Events programme to create some exciting local events for Raleigh dealers."
Raleigh dealers looking to set up a consumer event should either contact James or their regional bikes or accessories account manager.