Following its eye-catching appearance at Cycle Show in its 125th year, Raleigh is expanding its sales force by a third to keep up with demand.
The pivotal year, which also saw Raleigh acquired by Dutch group Accell, saw the firm unveils its new eight-strong bike range, which will also feature at its forthcoming Heron Show at its Nottingham HQ.
The Heron Dealer show, running from Sunday January 20th to Wednesday 23rd, will feature Raleigh’s own bikes alongside Diamondback and Dahon models – as well as Haibike, new to the Raleigh portfolio and covering the high-performance road, mountain and electric bike sectors.
New P&A brands will be at the Heron show, including new-to-Raleigh Pinhead and New Loox, as well as the firm’s exclusive brand partners.
Dealers may also be interested to not the firm will be unveiling the ‘Raleigh Rewards’ scheme, a personalised website initiative and a nationwide programme of bike demo days.
Product manager Terry Blackwood has played a key role in the new bike ranges to be shown off at the Heron Show, overseeing the specification and design of the line-up. The former Trek staffer had spent some time out of the manufacturing industry with a stint at the Get Cycling charity in York.
The 2013 Raleigh line-up has been split into eight lines: Performance Road, Endurance Road, Classic Road, Mountain bikes, Lifestyle, Classic Style, Electric bikes and Kids' Bikes.
Blackwood said: “It’s no easy task to improve on 125 years of history and heritage but our motto this year has been ‘Because it's a Raleigh’. We are taking Raleigh back to where it belongs with innovative and reliable products that perform day in, day out.
“Across our road, lifestyle, entry-level MTB, classic and children's bike markets we now have some very competitive and attractive products.”