Alf Dunbar will host seminars at the trade show in February

Retail expert Alf Dunbar will speak at this year's iceBike* trade show in February.

He will be hosting seminars on the Tuesday and Wednesday, focused on customer service and how to greet, approach, up-sell, close sales and give till service. 

He has worked with John Lewis, Tesco and Marks and Spencer.

Aled Gamble, Madison’s communications and sponsorship manager, said: “We think it will be incredibly worthwhile having someone from outside cycling to offer a different perspective on retail best practices. 

“Hopefully, dealers will really benefit from listening to someone like Alf who has such a wealth of retail experience – he will be around to answer any questions after his seminar at the show too.”

iceBike* will take place from 19th to 21st February at Arena:MK in Milton Keynes.

Brands on show will include Shimano, Park Tool, Elite, Kryptonite, Pearl Izumi, 100%, Thule and Garmin.

Visitors are encouraged to register now.

Address:

Arena:MK
Stadium Way
Bletchley
Milton Keynes
MK1 1ST

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