Alf Dunbar will host seminars at the trade show in February

Retail expert Alf Dunbar will speak at this year's iceBike* trade show in February.

He will be hosting seminars on the Tuesday and Wednesday, focused on customer service and how to greet, approach, up-sell, close sales and give till service. 

He has worked with John Lewis, Tesco and Marks and Spencer.

Aled Gamble, Madison’s communications and sponsorship manager, said: “We think it will be incredibly worthwhile having someone from outside cycling to offer a different perspective on retail best practices. 

“Hopefully, dealers will really benefit from listening to someone like Alf who has such a wealth of retail experience – he will be around to answer any questions after his seminar at the show too.”

iceBike* will take place from 19th to 21st February at Arena:MK in Milton Keynes.

Brands on show will include Shimano, Park Tool, Elite, Kryptonite, Pearl Izumi, 100%, Thule and Garmin.

Visitors are encouraged to register now.


Stadium Way
Milton Keynes

Featured Jobs

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019


Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019