Organisers of Rouleur Classic – Telegraph Events and Gruppo Media – have announce that all the exhibitor space for the 2017 edition of the road cycling exhibition has now completely sold out.
New space created due to high demand was immediately reserved by those brands on a waiting list for booth space.
The Rouleur Classic once again returns to London’s Victoria House and will open on Thursday, November 2nd through to Saturday, November 4th. It will welcome 40 premium cycling brands, showing the best in performance bicycles, clothing and accessories. With the addition of the expanded areas, the 2017 show sees a 31 per cent increase in brands, with new companies including Sportful, Time, ROLO, Santini, Titici and Pirelli.
Click here to see a full list of exhibiting brands.
The Rouleur Classic will also offer attendees the World of Speed showcase, displaying cutting edge time-trialling tech, plus multiple WorldTour team kit launches, a cinema room, live podcasts, art and photography exhibitions amongst many other features.
The Rouleur Classic Theatre will be hosted by presenters Ned Boulting, Matt Barbet, Jonathan Edwards, Orla Chennaoui and others talking to guests including Johan Museeuw, Felice Gimondi, Peter Van Petegem, Nico Mattan, Gore ambassador Fabian Cancellara and multiple Grand Tour champion Alberto Contador, who will be attending in association with Polartec.
Rouleur managing director Bruce Sandell commented: “The Rouleur Classic is a bicycle show like no other - I thank all our brand partners for their continued support of our ambitious vision for the event and welcome all the new brands on our journey. Working with them and the fantastic talent attending, this year’s event will be even better than last year, delivering great results for all attending. Ticket sales are flying and the event is now established as the must-attend event for brands, riders and fans alike."