Distributor Saddleback has praised dealer response to its Dealer Show running this week, until Thursday September 13th.
A temporary building has been set up to house the full bike range and P&A lines from the likes of Felt, Castelli, ENVE, Bont and many more.
Enjoying the good weather, dealers have enjoyed test rides around the local Cotswold lanes and viewing the Felt Bicycles 2013 range. Felt's brand manager Dave Koesel has come to the show from California to answer all tech questions and Felt's co-president Michael Mullmann is also on hand.
Saddleback's Andrew Griffiths told BikeBiz: "The first day of our dealer show has been a great success and a big hit with the dealers and media alike.
"We saw over fifty IBDs attending on the first day alone and also visitors from the cycling media houses.
"There has a great atmosphere with Barista coffee from Claud the Butler, served from a Classic Citroen H van has been enjoyed by all, backed up with tasty food and cakes.
"The Saddleback show will run for another two days, all UK bike retailers are very welcomely invited to attend... don't miss out on sampling Claud the Butler's finest!"
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