BikeBiz Bicycle and cycling retail news
Saddleback is to distribute Scicon cycling products to the cycle sports industry in the UK.
As shown off at Core Bike, the range includes the famous AeroTech Evolution bike box that is used by many professional cycling teams.
Scicon is the official sponsor of Garmin-Barracuda, Team Saxo Bank, Radio Shack-Nissan-Trek, Liquigas-Cannondale and the Italian Cycling Federation. Saddleback said Scicon has endeavoured to make the world’s best bike boxes and saddle bags bar none since 1980. In that time Scicon has supplied over 200 professional cyclist teams with their products.
Saddleback added that Scicon is an ideal fit for its performance product portfolio, and will develop the dealer base whilst increasing consumer and media support for the Scicon product range. Saddleback will work with retailers whose customers are serious cyclists looking for every advantage to give them that winning edge.
“We have always liked the Scicon brand and many of our staff has been using their products out of choice for a number of years," commented Saddleback managing director Andy Wigmore. "It’s obvious that they have a passion to create products that not only look great but really work. Their credibility in the world of professional cycling and association with some of the best teams in the world make them a great fit for us and the rest of our product line.
"We are delighted that they see us as a good partner for their company and we are confident we can make the Scicon brand a very desirable part of our dealers business. The Scicon product range will be available from Saddleback by the end of February.”
