SealSkinz: ''We're no longer just a winter brand''

Having undergone a rebrand, waterproofing specialists vow to support the trade through spring and summer
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Having recently undergone a massive rebrand, SealSkinz has told BikeBiz that it aims to be seen as "more than just a winter brand", promising a greater presence throughout the spring/summer season.

Launching a few new bike-specific items at Eurobike, the label has also recently developed a new business to business website with functions such as a tab that tracks a dealer's forward orders and provides updates.

Among those goods added to the catalogue is the new Dragon Eye Glove, which is a dual layer garment designed to offer maximum bar feel, neglecting palm padding, instead focusing on the anti-slip properties and waterproofing.

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New all season and extra cold gloves have also been added to the women's catalogue. All are touch screen compatible.

Another fresh focus on the back of the rebrand has been bike-specific point of sale material. Having linked with pro cycling teams around Europe, as well as retail partners who are chipping in on the R&D process, the revamp has been warmly received so far. The brand's free standing units have reversible cards which can be flipped to detail whichever ranges are being carried by the store.

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BikeBiz also got a look at some prototype goods in the pipeline, including a waterproof rucksack that could be available as soon as November, as well as being told of an overshoes product with in-built LEDs in the pipeline.

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