The show will take place from 19th-21st February in Arena MK in Milton Keynes

Madison has confirmed its schedule of seminars for iceBike* 2019 with a line-up of speakers from inside and outside the cycling industry.

The show will take place from 19th-21st February in Arena MK in Milton Keynes, and the seminars will take place on the mezzanine. It also sees the return of the concept store from the 2017 show, and the Shimano truck is once again driving to Arena:MK.

Freewheel will be a big focus at the show, with daily seminars about what the initiative entails and how retailers can sign-up. Shimano will be talking through the Shimano Service Centre programme, and Park Tool head mechanic Calvin Jones will be offering workshop training to those that need a refresh or update on how to use new tools.

Retail expert Alf Dunbar will be presenting on the first two days of iceBike*, taking inspiration from working with companies such as Marks and Spencer and John Lewis. After a recent overhaul to the website, there will be a Madison B2B update so retailers can learn how to get the most out of the platform in 2019.

Finally, the Madison demonstrators will discuss their role within the business and how retailers can make best use out of their skillset this year through demos and events.

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