Sir Chris Hoy set for Cycle Show with SiS

Live Q&A session to be held with ITV's Ned Boulting
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Sir Chris Hoy will attend this year's Cycle Show and is once again pencilled in for a live question and answer session with ITV’s Tour de France reporter, Ned Boulting.

Hoy, who is an Elite Consultant for SiS, will also be present on the nutrition firm's booth on Friday 26th. He said of his appearance: “I’m delighted to visit The Cycle Show this year with SiS. Cycling in Britain is more popular than ever, so it’ll be great to meet so many keen cyclists at the show.”

Following a record attendance in 2013, the annual event will be hosted yet again at the Birmingham NEC, and shaping up to be bigger than ever in 2014.

Open from the 26th to the 28th of September, the NEC will house stands from over 250 bike, clothing and accessory companies along with test tracks, pro BMX and MTB demos, a cycling holiday theatre and lots of other hands-on activity for all ages of rider.

For more information on the show, or to register for a free trade pass, please visit

Non-trade tickets are priced as follows:

Adult tickets for The Cycle Show are priced at £13 per person when booked in advance – offering attendees a saving of over £3 per ticket – while children aged 14 and under can attend for just £1 each with an accompanying adult. Concession prices are also available to students and those over 65.

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