PxPixel
Specialized pulls out of Eurobike - BikeBiz

Specialized pulls out of Eurobike

The US brand withdraws from the global-yet-German bike show and instead is to spend cash on dealer events.
Author:
Publish date:
1-spesheurobike.jpg

Specialized will not be at the 2014 Eurobike trade show in Friedrichshafen. A company statement said the change in strategy "allows us to invest more in dealer and consumer relationships.”

John Glett of Specialized in Germany said: "We want to be able to offer an even better service to our dealers by allowing them to see and experience the product in an attractive setting with the best test ride conditions available."

Specialized will increase its investment in its house show, the Specialized Dealer Event.

"In our opinion there is no better way for our dealers to get to know our products than test riding," said Glett. "Our dealer event allows us to put the dealer and the riding experience first."

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018