SRAM expands team

SRAM has shifted to dedicated sales channels for both aftermarket and OE.

As part of this move, SRAM has made several staff changes to ‘better focus on these respective customer needs’.

Ian Young has agreed to the addition of Asia to his existing responsibilities for European AM sales. Young and his family have relocated from the UK to Taichung, Taiwan, and will be based there for the next several years. Ian Wang, based in Shenkang, Taiwan, will shift his responsibility to focus an AM sales, reporting to Young. 

Billy Yu will focus on OE customers as the Asian sales director. His responsibilities will include selling to regional bike brands with increased efforts in technical training and demand planning at key assembly factories. He will also manage the Taiwan customer service team. Elbert Cho has been promoted to OE account manager, reporting to Yu.