Superior Bikes nests with Chicken - BikeBiz

Superior Bikes nests with Chicken

Following a soft launch the distributor is now boosting the number of bikes it is stocking from the MTB brand
Publish date:

Chicken Cyclekit has ramped up its mountain bike offering with fresh brand Superior.

Last year’s Core Bike saw a small selection of the entry level models to guage dealer reaction, but this year's event saw more bikes on display this year, including Shimano XT equipped carbon bikes starting at £1449. According to Chicken, the brand has caught a lot of attention with many UK dealerships already set up.

Superior has a UCI pro team specialising in cross country and cross country eliminator, ranking well throughout national and international UCI events. The team was created and coached by former World and Olympic champion Bart Brentjens. As well as having significant input into the pro team, Brentjens gives feedback to the R&D team when he and the team are riding prototype models.

The distributor added that Superior bikes offer great margin for dealers and are backed up by good warranty. Point of sale material and exclusive territories are also available.

For more details contact the Chicken Cyclekit sales office on 01525 381347.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018