dryrobe expands UK team - BikeBiz
Outdoor brand adds two new recruits

Devon-based outdoor wear brand dryrobe as added two new recruits to strengthen its team.

Simon Burch joins as trade sales manager. He has a wealth of experience from his time working with key accounts and developing new products at Cycling Sports Group UK/Pacific Cycle UK.

Burch said: "It is a great opportunity to work for a local company with such a big ambition. I am relishing the task ahead of working closely with customers new and existing. dryrobe has great products, which have multiple uses, beyond standing in a muddy car park changing in and out of riding gear and drying off. Gideon [the founder] is working on great new products, and I'm excited to work on bringing these to market and making dryrobe a brand name and product in every household."

Jo Lee also joins as marketing manager and brings 20 years experience gained through working in the advertising industry in London. She will drive the ambitious marketing plans to support the development and growth of dryrobe throughout 2018 and beyond.

Lee added: “I’m thrilled to be a part of a fast-growing, innovative company with an awesome product range. dryrobe is a fantastic product and is a must have for anyone who needs to get changed and stay warm outdoors. I’m looking forward to growing this exciting brand and working on partnership projects with some incredible global brands.” 

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