Upgrade Bikes Ltd will be launching its new IBD 100 programme this weekend at Whittlebury Hall.

100 products from the Upgrade catalogue have been selected to be exclusively available to IBDs, which will include a mix of existing products from brands such as PRAXIS and LAUF as well as new IBD 100 specific products from brands like LEZYNE.

“We’ve been developing the IBD 100 programme with feedback from our dealers, suppliers and sales team and we’re very excited to be able to now launch it at this year’s show. Providing support to dealers has always been a cornerstone of our business and IBD 100 is another key step in that process” commented Upgrade head of sales Matt Killick.

See the Upgrade Bikes sales team at the show to find out more about IBD 100, plus get the special COREbike dealer offer from Upgrade Bikes Ltd – 18 per cent off from all orders received between January 21 and the 28 across all brands excluding PIVOT and LAUF.

Upgrade Bikes are located in the Bentleys room at this year’s COREbike show.

IBDs can register until 10.00am on Thursday, January 18 at www.corebike.co.uk. Please note the Core Bike registration system ensures that all registrations have to be approved first so the registration process does not generate immediate confirmations.

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