VEE Tire has appointed Johny Milton as sales agent for Scotland and the Borders.
Milton has worked within the cycling industry in all capacities and will bring a wealth of knowledge and experience to new customers in the region.
“Johny has a great understanding of our products and the way we do business,” said the VEE Tire team. “His understanding of the Scottish market and what our customers expect means that they will enjoy doing business with him whilst benefiting from his in depth industry knowledge.
“Understanding both sides of the ‘counter’ and also being a man on the ground enables us to interact at all levels. It is important to understand your market place with individuals that are respected in their territories.”
Milton added: “VEE Tire is continuing to push forward on its ‘direct to IBD’ approach by offering higher margin than any of their counterparts, I am excited to work with them."