VeloVixen has told BikeBiz that it too was the victim of theft during the London Bike Show, albeit not on the scale of Tri UK.
Co-founder Phil Bingham said: "We had a few boxes delivered right to the show, rather than transport them there ourselves. This box was standard cardboard, squarish, about 50-60cm square, full of Water Off A Duck's Back Cassandra and Livia coats (RRP £130-169).
"It was tucked right into our stock area during the show, so wouldn't have been easily accessed there. It must have been nicked when I left the stand semi-broken down to collect the van on Sunday evening. It sounds like some well organised criminals were there."
The value of the stolen product is around £3,000.
Women's specific retailer VeloVixen has a great background story, which you can see here.