Vittoria's US division has been ringing the changes, relocating its office and warehouse from Ohio to California, adding sales and marketing programmes to boost growth and installing Kim Maynard as its general manager.
The company moved to Valencia, California in mid-March and the new warehouse measures 2,400 square feet. The company is now also acting as sole US distributor for CicloSport cycling computers and heart rate monitors.
Maynard's move to the brand as GM marks her return to the bike business after working for Great American Marketing. Prior to that she worked as general manager of Torelli Imports in 2006, also spending seven years at SIXSIXONE in various sales and marketing roles prior to that and also worked in retail for ten years managing Criterium and Bicycle John's in Southern California.
"Since re-launching the brand two years ago, we've seen steady growth in the North American market," said Edoardo Vercelli, owner and president of Vittoria USA and vice president at Vittoria Cycling Shoes. "Relocating to a larger warehouse on the West Coast will allow us to improve our dealer support and place us in the heart of one of the country's most vibrant cycling communities.
"We recently launched our 2013 spring dealer program featuring discounts when combining shoes, helmets and CicloSport computers. We also introduced our new Stock Rotation Program for shoes that allows our dealers to swap a Vittoria model that's not a great fit for their market for one that is," Maynard said. "Along with the new warehouse and sales programs, we're going to make sure dealers get the Vittoria and CicloSport products they want when they want them."