Wahoo ramps up presence in Germany

US fitness tech brand invests in sales and marketing team
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US-brand Wahoo Fitness is boosting its presence in Germany, Switzerland and Austria with an all-new sales and marketing team.

Ingo Urban will lead sales and marketing from Berlin, with Bastian Dietz supporting the team with marketing comms on a B2C and B2B level.

Dietz has more than two decades experience in the bike trade, including stints with ION and Globetrotter retail chain. He's also manager of pro tri team TRIPEP, with Wahoo-sponsored Ironman winner Diana Riesler.

The new Wahoo team will inherit all existing Wahoo dealer accounts from current distribution partner NC17,
on August 26th.

Dietz commented: “Wahoo is a super strong brand, whose products I have been training with since a long time. We will work hard on the brand awareness on B2B and B2C level in GSA, because until now, not too many know about the product advantages and training possibilities they offer. This will change. The official boost for Wahoo starts at Eurobike 2015, booth FG-A5/9.“

Kevin Abt, Head of International Sales and Marketing at Wahoo, said: “We are pleased to work with well known cycling industry specialists for GSA to support our sales strategy focusing on brick and mortar cycling accounts. As a premium brand, we believe in building strong relationships with the best local shops in the market. Our new team will provide customer service, dealer training and marketing support – on the local shop, as well as wholesale level.

“Wahoo’s approach is simple – we put the smartphone at the center of your workout. All of our devices connect wirelessly to your smartphone to provide a fully customisable experience while you ride, run or go to the gym. Our full line of products includes indoor bike trainers, heart rate and motion sensors, bike computers and speed/cadence sensors.

"All of our devices can connect directly to the top cycling and running apps, such as Strava, Runtastic, Nike+ Running and over 50 other third party apps. The German speaking market is catching up for wearable electronics, and Wahoo offers great solutions especially for cyclists. Our best-selling product, the KICKR
indoor bike trainer, has been part of Team Sky’s training for the last 18 months, included during Chris Froome’s recent Tour de France victory. Thanks to the new team, we will be able to use this positive momentum to establish Wahoo in Germany.”

"NC17 has been a great help to Wahoo over the last four years. We thank their entire team
for their hard work,” Abt concluded.

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