What was hot at Eurobike? 29ers, Ultegra Di2 and e-bikes, says pundits

BikeBiz asks the trade for their take on the huge global bike show
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“Eurobike was the usual: very busy and a beer, ham and cheese-fest.

The stand was rammed as usual and dealer response was excellent with initial orders looking very positive. We think 2012 will be strong for us.

The Ultegra DI2 bikes seem to be very hot and we are increasing orders where we can. 29ers got a strong response also. We have ten models and all seem to be quite interesting to dealers – again, the initial orders are strong.

Matt paint road bikes seemed to be in many ranges too, but with back-to-back meetings I didn’t have much chance to get on many other stands at the show!

We will certainly be there again next year.”
Dan White Account Manager, Cube Bikes

“I didn't stay for the public days at Eurobike the trade days were certainly as busy as I've seen them before.

There appeared to be considerably fewer bikes this year, but a marked increase in the number of electric bikes, so much so that a whole test area was dedicated to the trend. There was also a notable presence of small- wheeled road bikes.

The mood within was one of reserved buoyancy – making hay while the sun shines...”
Ben Spurrier Designer, Condor Cycles

“We had a good look round to see if there were any trends to keep an eye on,particularly colours. Overall we came away happy with the changes we have already made to our range.

E-bikes and road bikes seemed to be extremely popular as they are the growing markets. Although there were less singlespeed bikes on display our sales of high- end quality fixies are still buoyant.

There was a buzz about Shimano's new Ultegra Di2 and it seemed to be everywhere. We are hoping to display it at the Birmingham show at the NEC at the end of the month, along with a few other items we managed to pick up from Eurobike.
Eurobike is also a bit of a social visit when we can catch up, not only with our suppliers from around the world, but also with our customers from other countries. It is a great meeting place for the industry.

The highlight for me was the ever expanding stylish Brooks display and being named number one dealer at their awards.”
Neil Manning Director, Condor Cycles

“Eurobike was busy as always, but I noticed that the Thursday was quieter than last year and rumours have it that it wasn’t too successful for companies looking for new buyers.

It was horrifically hot in the halls – well, it was in A3 anyway. I didn’t have time to have a wander around the show but the obvious trends were there: 29ers around every corner and an entire hall dedicated to e-bikes. Schwalbe is following the trends of both with a new Racing Ralph tread pattern specifically designed for 29ers and two new e-bike specific tyres – Energizer Pro and Energizer Plus.

I think there’s great optimism for the cycle industry in the UK, especially with the Olympics just around the corner with the Brits holding a whole host of talent across all cycling disciplines both in the Olympics and Paralympics.

The potential dark clouds on what could be another reasonable year would be a bad winter and summer, the upcoming review on Anti Dumping, the inevitable rise in cost of raw materials and devaluing of Sterling. The obvious negatives and positive are there as always.”
Dave Taylor Marketing, Schwalbe UK

“Eurobike was a good show. My time was mostly spent with UK press going to our various brands.

It was as successful and busy as ever and 29ers were among the obvious trends.

Were the dealers optimistic about 2011/2012? At Eurobike, yes, but it does draw out the go-getters. The moaners stay at home. When is BikeBiz going to charter a flight and bring the trade?

We’ll be back again next year with DMR and to present our suppliers back to the UK trade and press where we can.”
Rory Hitchens Marketing Manager, Upgrade Bikes

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