Specialized Bicycle Components has revealed that Will Fripp is joining the team as Marketing Director responsible for the UK from this May.
Fripp worked previously at the UK distributor Madison for 16 years, during this time gaining significant retail and consumer marketing experience in his posts as both Marketing and Brand Director.
Specialized said "This key addition to the team is a continuation of the investment Specialized is making in the UK to strengthen and grow the brand. We believe that the brand needs to innovate and inspire to improve riders’ lives, to earn the position as the rider’s brand of choice."
Will Fripp said: “The decision to leave Madison after 16 years was not one I took lightly, but since I was a teenager, I have always wanted to work for Specialized and I’m truly excited by the opportunity ahead; and joining Specialized’s already strong UK team.”
Will Fripp will join the Chessington office from the start of May 2016.