Cycle insurance firm Yellow Jersey is to provide free cycle insurance to customers buying new bikes from Cycling Sports Group brands Cannondale, Mongoose and GT.
The offer will be available through over 600 CSG stockists from today.
The package is Yellow Jersey’s ‘Ultimate’ policy, which provides the firm's highest level of cover. A customer’s bike and additional equipment will be covered worldwide against theft, crash and accidental damage along with many other features.
After the three months’ free insurance, customers will be invited to purchase an annual policy with a 25 per cent discount (even if they have made a claim).
Yellow Jersey MD Ryan Georgiades said: “This partnership presents excellent opportunities for all involved – us, them, the retailer and the customer."
Cycling Sports Group director of marketing Clive Gosling said: “Retailers are working in increasingly crowded spaces so we’re really pleased we can help differentiate. We have seen some ride-away insurance policies before but to have such comprehensive cover for three months adds significant value to the sale, as thefts and accidents often happen soon into new bike ownership."
Yellow Jersey is offering to beat retail shop insurance renewal quotes by ten per cent – this includes cover for cycle-related activities such as shop rides and demos.