BikeBiz Bicycle and cycling retail news
Yvette Culbert is set to leave her post as account manager across the cycling business at Factory Media, to join the expanding Accelerate Agency this April – as the sports marketing company adds another experienced head to help service its growing global client base in Cycling.
Culbert’s new role will see her working alongside James Hamilton and Will Miller who have expanded a client roster that now includes Bianchi, Brooks, Ducati, Sahara Force India, Jaguar Land Rover, BMW, Formula E and Red Bull Racing.
Culbert said: “I am looking forward to the opportunity to work at Accelerate. After working in the bike industry for nearly 3 years, I have seen the needs of the market change with the digital age and with this, the challenges that brands face day-to-day to stay ahead of the curve. Accelerate is offering a fantastic service with technology to make it all just a little easier to digest as well as logistically more manageable.”
James Hamilton, Head of Accelerate added: “To be the best, you have to employ the best. That is our philosophy. We are always looking for talented individuals with a flair for digital and over the past few months, I have received so many positive recommendations about Yvette that we simply had to hire her. The drive, enthusiasm and experience she will bring to our business means that our cycling clients will be very well looked after – we are well pleased to welcome Yvette aboard.”
Culbert will join the business Monday 11th April and can be contacted by e-mail yvette.culbert@accelerateagency.co.uk
