BikeBiz Bicycle and cycling retail news
Cooke Components has announced that it has added Vredestein Bicycle Tyres to its established portfolio of brands.
The range covers all types of riding from performance road, tried and tested in the Pro Peloton to XC proven race MTB tyres.
The key product available in the road market is the Fortezza Senso Superiore Tyres, offering handmade Tubular and Clincher models from £64.99 RRP, with 320TPI casing and Vredesteins AWS all weather compound. The technology remains high throughout the range utilising Vredesteins proprietary tyre technologies: TriCOMP, AWS and Curve Control System.
In the mountain bike market, the range concentrates on lightweight, fast rolling Marathon and XC tyres suitable for racing and covering long miles – including the Black Panther Extreme a tubeless ready all rounder that is also e-bike compatible.
Cooke Components owner Matt Cooke commented: "We are delighted to add a tyre brand to our stable of products and one that has the heritage and quality of Vredestein. Tried and tested on the European road race and MTB scene, the range has a tyre for every type of rider at very competitive price points.
“Whether you are a club rider, CAT racer or weekend warrior Vredestein have a performance tyre for you. We are really excited about the Fortezza Senso Superiore high-end road tyre, a handcrafted tyre that performs as well as anything on the market and the all new e-bike tyre range which is a hugely growing part of the market.
GM Vredestein Two Wheel Tyres Thomas Mittendorff added: "The UK is one of Europe’s biggest markets and we are very happy to announce our cooperation with Cooke Components. We have faith in the team and especially in its dedication to work with our brand and its understanding of our strong heritage in this segment. We are looking to extend our European footprint in bicycle tyres the upcoming and the UK replacement market is instrumental to success. We look forward to this new beginning and have high expectations."
For product information, visit the Cooke Components website here.
