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Featuring Halo, Identiti, Brooks, Cane Creek, e-commerce systems and much more

Core Bike 2012 Guide: Ison, Extra, Citrus-Lime and Cordee

Core Bike 2012 kicks off this Sunday (January 29th), with online registration closing today. Here’s the second part of our guide to some of the brands and products appearing at the show. Find the first part here.

Ison
UCI World DH champion Danny Hart will be appearing at Core with Ison, which will be celebrating two decades of supplying the bike trade this year. Birthday presents will see promo gifts coming the way of dealers, festooned with the 20 years logo. In the Indianapolis and Imola rooms Ison will showcase TSG’s 2012 helmets, including the new XC/Trail helmet, the Substance.

Ison celebrates 20 years supplying the bicycle trade in 2012 and the Core Bike Show will see the start of the festivities with many promotional gifts for dealers featuring the 20 years logo. As well as offering these gifts Ison will have many new products from their quality brands on show in their two rooms, Indianapolis and Imola.

Highlights include the Identiti Krisis MX range of BMX race frames, featuring unique features like Taper Lock dropouts and Twin Box seatstays. To compliment these frames Halo and Gusset are producing race specific wheels and parts.

The brand new lightweight CNC-machined Gusset Nitro pedals with unique ‘Maz’ pins will be on show in many colours. SP Dyno hub, a new brand for Ison, will be displayed too – reportedly the world’s smallest and lightest hub dynamo and perfect for touring and commuting, featuring very competitive pricing (around RRP £100).

The Society fork range has been greatly expanded from the Dirt Jump models and 2012 sees the introduction of new models for All-Mountain, XC, Trail and 29er bikes. Halo has several new rims, hubs and wheels for 2012, including an expansion of its road offerings, as well as BMX race rims and wheels.

The new Renthal Integra direct mount DH stem will feature, as will TSG’s helmets with an expanded catalogue, including the new superlight XC/Trail helmet and the Substance, with removable peak.

Sturmey Archer, debuted last year with Ison, has a new S2 Kickback hub to quickly convert a fixed gear into a two-speed freewheel urban bike using the same single chain without having to install cables and levers. Representatives from Schwalbe, Fibrax and Weldtite will be on hand, as will many Ison staff and brand managers. MRP, White Brothers, ODI grips, Dia Compe, Sunrace are just some of the other quality brands that will be on show.

A large selection of new Surly, Salsa, All City and Civia bikes will be exhibited, as well as many parts from their ranges in Ison’s second room, Imola, as well as Rohloff, which still produces some of the best internal geared hubs available, Ison says.

Extra
2012 will see the John Boultbee label mark a new course in the footsteps of the Brooks founder John Boultbee Brooks and the introduction of the Criterion Jacket. Bearing his name and carrying the Brooks heritage, the Criterion Jacket is designed in London by Timothy Everest, bespoke tailor and keen cyclist.

The Criterion discreetly meets the demands of contemporary cyclists, they say, being made of Ventile, a waterproof and windproof woven textile, combined with an inner lining of Fox Brothers Tweed and all handmade in London.

The innovative Topeak brand will be bringing new and updated cycle accessory products to Core, while Easton’s technically advanced will feature highly too. Now with a range of MTB wheels – including the Carbon EC90XC. Cane Creek, meanwhile, will unveil the Double Barrel Air Shock – the latest step of its Double Barrel launched a few years ago. The Air Shock is pitched as the ultimate upgrade for all mountain and long travel XC bikes, with the adjustability of the bigger coil shock in a lighter, sleeker version.

Don’t forget Extra and all of its brands will be in the Aston’s room at Whittlebury Hall for the first time at this year’s Core Bike Show.

Citrus-Lime
At Core Bike 2012 Citrus-Lime will be providing demonstrations of its full ‘Clicks and Mortar’ solution in Room S7 at Whittlebury Hall.

Citrus-Lime currently supplies a sizeable estate of retailers with ecommerce, EPOS and stock-control solutions – around 60 cycle retailers and 20 outdoor retailers now use Citrus-Lime systems. The firm says those systems have been designed to give retailers the competitive advantage and the infrastructure on which to build ever more successful retail businesses.

The firm says: “Our EPOS solutions are flexible, feature rich and can scale from single store/single till operation to multiple sites with many lanes; all are based around Microsoft Dynamics Retail Management System & Microsoft Dynamics POS 2009. Citrus-Lime’s ecommerce system, Citrus-Store, links fully with our Microsoft Epos based in-store till and integrated stock control systems. Citrus-Lime provides a full range of hardware, support, training and modular software solutions to enable retailers to streamline their multi-channel business with a versatile and integrated solution.”

Stores using the brand range from internationally recognised brands such as Chain Reaction and the Giant UK store franchise, to small and mid-size independent Retailers and chains.

“The Citrus-Lime team pride themselves on the quality of service and the standard of solutions that they provide for our clients. We are a strong blend of creative, technical and commercially focussed brains that pull together to ensure that our clients have the best opportunity for success. To find out more, contact us on 0845 603 9254 or visit citrus-retail.com.

Cordee
Back at Core for a third year, Cordee stocks a whopping 500 books and maps covering the full gamut of cycling disciplines and more, from mountain biking road racing, triathlon, training, racing history, special interest and narrative. It’s been in the business for four decades and sources titles from publishers big and small from across the world. Some of the key books Cordee will be showing off at Core include some of the biggest releases of the year in the cycle book world, including Racing through the Dark by David Millar, Italian Racing Bicycles and Mountain High to name but a few. 

Italian Racing Bicycles is particularly worthy of note, says Cordee, as it brings together all the Italian brands together in one place for the first time.

For the mud junkies, last year’s best seller has been the Good Mountain Bike guide. Covering the entire country, split by region, this book covers 500 areas across England and Wales and includes all the usual information with regard to facilities nearby and on route. It also features handy 1:50 000 Ordnance Survey mapping.

Aside from books, Cordee’s map offering is considerable too and there’s a show-only offer put on by Cordee and Ordnance Survey – an extra five per cent off map orders will be provided on oders placed at the show. Also available are numerous maps from Sustrans documenting the long distance cycle routes around the UK. 

The Cordee team is ready to chat with Core dealers about the possibility of adding books to their current product range, and they can be found in S10.

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